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Private Client Services Corporate Broking


Thursday 23 October

Simple Investments is a contemporary stockbroker with traditional values. We pride ourselves in understanding the individual needs of our clients and tailor our services to meet each of those needs, providing professional advisory services as well as smart direct dealing execution. 

Our focus is on performance, accessibility, personal service and trust.  Based in Surrey and Central London, we bring City expertise to the Home Counties and a refreshing approach to direct investment and portfolio management.

Renato Rufus, Managing Director

Private Client Services

Equity Market Research

Simple Investments Market Report
  • Oct

    Insulate returns as Autumn chill nears for market

    A fall in the market during September has been the result of negative sentiment at the macro level paced by a combination of factors : dire events in the Middle East have demanded military action from the West; Continental Europe remains in an economic mire and anxiety is rife regarding the potential effects of impending transatlantic interest rate rises.

  • Sep

    Higher Interest Rates Loom for Buoyant Markets

    Low levels of share dealing volume have predictably characterised ultimately flat market activity over the past month but a growing list of factors look set to potentially impact in September. While the cost of money is poised to rise on both sides of the Atlantic next year (it is just a case of when),  Middle East and Ukranian / Russian tensions continue to rise and Continental European economic conditions worsen.
  • Jul

    Market in check as Iraq tension buoys oil price

    The market story of the month centres around the recent rise in the price of oil.  Brent crude has traded as high as $115 per barrel,  the highest level in 9 months as ongoing violence and the threat of civil war continues in Iraq.

CFD Trading Research

Simple Investments Trader Talk
  • 17

    Low oil fuels Go-Ahead

    Go-Ahead is the top-pick among the sector and winning Thameslink has given long-term visibility over its rail earnings. The oil price on multi-year lows will be benefiting the company’s bottom line and I believe the shares will outperform a recovery in the wider market.

  • 10

    Embrace BP’s perfect storm

    Oil major BP has been impacted by a perfect storm of an adverse court ruling, geopolitical pressures and a lower oil price.

  • 03

    Check-in to Thomas Cook

    Thomas Cook’s shares now look comparatively cheap on just 8x 2015 projected earnings, compared to the sector on nearly 13x earnings, while strong growth forecasts of 45% puts Thomas Cook on an attractive PEG of 0.18.


Simple Investments is an independent Stock Broker based in Godalming, Surrey and Central London. We have a dedicated focus on service, accessibility and performance. Established in 2003 we have built up a strong reputation in the industry based on a straightforward honest approach to investing – we keep it simple by providing clients with direct access to global stock markets.

We are truly independent – we do not sell packaged products, structured products or funds and we are not tied to any providers or provide any kickbacks to other parties – our incentives are to provide the client optimum performance and service. We are fully RDR compliant and all transactional costs and fees are transparent.

Clients can access their accounts at any time through our broking team over the phone or instantly through our online system.

We invest in areas of the market where we see value and where hard work and applied skill pays off. Whenever possible we seek to use legitimate non-complex government approved tax wrappers that serve to enhance the risk return profile to our clients. These wrappers include ISAs, SIPPs and SASSs as well as AIM IHT relief which also seeks to reward investors for supporting the UK economy.

Our team of experienced brokers and portfolio managers deliver advisory and execution services on global market equities. We also deliver research and advice on shorter term trade ideas using CFDs and spread trading products. Our proprietary in-house Equity and CFD research is available to paid subscribers and clients of Simple Investments.

Our Corporate Team is the Nominated Broker to a number of select AIM Companies and we offer effective and bespoke support to each of our corporate clients, understanding their goals and helping them achieve their ambitions.

We are members of the London Stock Exchange and authorised and regulated by the Financial Conduct Authority.